Increase Website Traffic With Facebook – 7 Tips For Free Website Promotion

Did you think Facebook was all about finding out who’s dating who and getting tagged in photographs old and new? Think again!

Especially if you are a web business owner, you have a lot to gain from your Facebook account if you can integrate these 7 great Facebook features that can help you increase website traffic – at no cost to you!!

These provide one of the simplest ways to integrate Facebook features to a website. Yes, I’m talking about using the various free social plugins available on Facebook. These only require website owners to adapt a single HTML line for engaging other FB users and then converting them into website visitors is easy.

One of the greatest advantages of using these social plugins hosted by Facebook is that these can be personalized by everyone with a FB account, whether they have signed up with the website or not.

1. Incorporate the FB Like Button on your website

By incorporating the FB Like button on your website, you enable FB users to share pages from your website and make their ‘Like’ public on their FB profile in just one simple click! Most people don’t mind sharing their

2. Integrate the FB Activity Feed on our website

This FB plugin is a cool one that displays to other FB users what their friends find interesting on your website as the Activity Feed shows various likes and comments of website visitors that are logged in with their FB account on your site, making site promotion quick and effective in real-time.

3. Use the FB Recommendations plugin for direct site promotion

The FB Recommendations plugin is a great one for website owners looking for a cool direct marketing tool that is supports a business by suggesting pages on their website that have a high appeal for a particular segment of FB users. This feature helps you gain targeted website traffic and thus, is a good way to give personalized tips to FB users about site pages they would probably like

4. Include the FB Like Box feature in your website promotion efforts

By integrating the FB Like box, website owners looking for effective site promotion can encourage FB account holders to like their Facebook Page for business, enabling these users to view its stream directly from their website. This simplifies sending out promotional business messages in a friendly, fun environment

5. Include the FB Login with Faces plugin for gaining visitor confidence

By including the FB plugin called, ‘Login with Faces,’ website owners aiming at effective site promotion ensure website visitors are confident of their FB friends already having signed up for the particular website, boosting their confidence in the site being a genuine one and encouraging them to sign up also, since this plugin displays profile pictures of the visitor’s friends who have already signed up for the site in question. This acts independent of the login button and is similar to the Facepile button.

6. Enable FB Comments button on your website to increase website traffic

Everyone loves to give their opinion, which is why Twitter and Facebook are such hits, with raves and rants forming a bit part of today’s communication strategy.

So, why not give your website visitors (read potential customers) the opportunity to air their views on your website content via the FB Comments button? Allowing comments on the content of any page of your web platform will generate a healthy debate even in the worst case scenario, which only serves to boost website traffic for you.

7. Use the FB Live Stream option for sharing special events and offers to maximize site promotion effectively

A really effective and free site promotion method integrating FB plugins involves the use of Live Stream feature, which allows users to make real-time shares of their activity and comments when you host a live event and permit them to interact on the website after logging in via their FB account to use this plugin. (Similar to a webinar or participating in a web rock show) Imagine that!

Internet Marketing Fact Or Fiction – 3 Truths Revealed

Have you been bitten by the Internet Marketing bug? Have you been drawn to this because it seems like a nice way to make a seven figure income? Are you determined to make it in this business come what may? Then you need to know the difference between Internet Marketing Fact and Fiction.

Internet Marketing Fact or Fiction: It is possible to make a seven figure income within one year of starting an Internet Marketing career.

This is a fact. But then you already knew that. Problem is, these are best case scenarios. I am not saying it is not possible, it sure is. However, everyone is different in that they have different amount of time available to devote to this, they may have varied levels of technical abilities and learning curves. It is a very subjective thing. The Internet Marketing fact is that how much you will make will come from what you can put in it. So be realistic and set realistic goals and save yourself from unnecessary disappointments which will only pull you down.

Internet Marketing Fact or Fiction: You can learn Internet Marketing completely free online!

Once again, this is a fact. The internet is full of free tutorials, videos, eBooks and such to teach you what you need to know to start a business in Internet Marketing. Nevertheless, you will have to steer through a lot of junk in order to get to the real stuff. Consider you want to learn woodworking. Now you have two options, you can buy tons of books, surf the web, scan the library and learn through trial and error. Sometimes you might make mistakes that cost you some money. The other option is to enroll for a class at the community college where you can learn the skill systematically, buy only the books and tools you need, ask questions when you get stuck and avoid some mistakes you would have otherwise made. Both options will teach you woodworking, but if you had the money, would you not take the second option which will save you a lot of frustration and time in the long run.

Another problem with learning online form free resources is that many people will try to get you to sign up with them and offer freebies in return. Most of the times you will sign up and end up receiving junk from them everyday. Trust me these are a waste of time, I have now unsubscribed from most of these lists because I would waste hours each day just reading through each enticing topic only to realize at the end that this was an invitation to check out another product they were promoting.

Internet Marketing Fact or Fiction: You have to buy some tools in order to make more money.

This is fiction but I need to again elaborate. You can definitely make money on the internet with absolutely NO investment whatsoever. In fact I made my first sale with over $100 in commission from that one sale from a squidoo lens I had made that I promoted only with articles. I bought my first tools 4-5 months into this business. Here is how I can explain this. Say you are going to sew baby clothes for a living and are starting out with nothing. So you sew by hand. Now you start getting orders and no matter how fast you work, you can only make 10 dresses a day. Would you at this point refuse every order after 10 or will you use the money you made and invest in a good sewing machine so you can make 20 dresses a day? That is exactly what buying tools for your Internet Marketing Business is all about.

So as you see, there are all kinds of Internet Marketing facts and fictions floating around the internet and your job as you do your research is to take every piece of information you get and then see how it applies to you instead of the one size fits all method.

I talked about starting up with no money and mentioned how you could end up wasting a lot of time looking for information all over the web. I have put together an Internet Marketing tutorial for newbies that breaks your first campaign into a 5 step plan that you can easily follow and use over and over. And no, you do not need to sign up or anything. You can access it here

Simple Preparations on How to Start a Home Based Business

Do you have great ideas, but not sure how to start a home based business? Many of us get excited about the prospects of being your own boss and starting a home based business. However, a number of people get too caught up in the excitement that they forget basic things. By forgetting the basics, it’s easy to get overwhelmed, which can lead to struggle in the beginning before you can even taste success. I’ve outlined a few basic things to help prepare yourself on how to start a home based business.This is the age of technology, so make sure you have a computer ready. Without a properly functioning computer, you cannot build up a home based business to interact with prospects and customers. If you don’t have a computer and are perhaps reading this article from someone else’s computer, a good place to start is shopping around at places like Best Buy or Target and speaking to some computer specialists. Tell them about your needs, and they can make a recommendation. Select one that’s affordable and comfortable for you. You don’t need to get anything fancy for the time being, since you can always upgrade your equipment once you start generating cash flow.Once you have your computer, make sure you have Internet connection at home, and that it functions properly. Since you’re doing business globally, you need to find a cost effective form of communicating with people. If you’re on a tight budget, sign up for Skype and use their free services. Then get yourself an inexpensive webcam if you’re computer doesn’t come with it. Use Skype as frequently as you can. It’s cheaper than using your phone line.The next step is to find a location in your house that you can use as your own office and would fit a 6×8 feet size desk. Have a cell phone in handy that has a lot of minutes you can use at a low price. I’ve mentioned it’s best to use Skype, but if you’re away from home, you need a cell phone for your prospects and customers to reach you.You will need a rolodex or filing system to keep people’s contact information. You will get to the point where you are having a number of people calling you, so you need to somehow file their information so that you can follow-up with them at a later date. Also, you may want to have a filing cabinet where you can file information on your prospect or activities. Try and avoid having post it notes sticking all over the place – you will eventually lose them.When you are purchasing all the equipment mentioned above, don’t forget to keep your receipts. They are business expenses, and you may be able to deduct them from your taxes. Make sure you speak to a qualified account to make sure you have all the right information.Now that you have the basics of how to start your home based business, you are now ready to begin, so start taking action now. You have no more excuses.

Work Online From Home – 3 Ways To Start A Home-Based Business

Never has it been easier to work online from home and build a successful home-based business than it is today. People who have the desire to earn either a part-time or full-time income all from the comfort of their own homes can get started for less than $25 and actually build their businesses for mere pennies per day. While there are thousands of opportunities offered online these days, one of the best ways to get started and actually build a real and sustainable business is to create and sell your very own products. If you have anything that you can teach others to do, then you can build a six-figure business all from the comfort of your own home.Since creating your own products is the clear winner when it comes to starting and building a successful home-based business, let’s take a closer look at three ways you can start your own home-based business:1 – Create written information productsThe biggest thing in the world these days is information, people are always looking to get their hands on information products and they are willing to pay to get this information. Because there is so much random information on the internet, if you can create information products that are above and beyond the free stuff out there you can sell this to hungry consumers who are looking for the solution to their problems. No matter what your area of expertise, you can turn it into written products that people will be willing to pay for.2 – Create interactive information productsPeople want their information but they also want it in a format that can be brought anywhere with them. If you know how to create audio and video products then not only can you sell them hungry consumers, but you can command 5, 10, and even up to 100 times more than your written products. Creating high-quality interactive products is easy to do with our technology and is a great way to make plenty of money with your home-based business.3 – Create a membership business with your information productsMembership sites are very popular these days and for good reason, people are looking for high-quality information that they can access from anywhere at any time. Consider creating a bunch of informative videos and limiting the access to only those who are willing to pay you a monthly fee. This is a great way to earn a recurring income without having to do any extra work. Selling a monthly membership for $20 and finding only a couple new members every week will quickly add-up and provide a long-term income.

Home Based Business – The Importance of MS Office Skills

MS office is a suite of interconnected desktop programs, applications and services for computer operating systems. It is especially suited for online home business. It was introduced about two decades ago for Windows and Mac OS operating systems. MS office is a powerful tool which has extreme importance in your home based business.It contains multiple office applications like Microsoft word, Microsoft excel and Microsoft PowerPoint which will help business enterprises on everyday basis.Further applications have grown considerably with tools like spellchecker, forms of data integration, publishing features and document formats for small and big business enterprise installations.Statistics indicate that about eight percent of business houses hold the latest MS office installations. MS office skills can help a home based business owner to deal effectively with entrepreneurial requirements of data management with software tools for spreadsheet, documents and word processing.Microsoft Office Applications:- Microsoft word is a word processor program that can be widely used for business applications. It has features such as Fonts, Inserting tables, page breaks, charts, clip art and photo insertion, word art and many formation options.- Microsoft Excel is a spreadsheet program with tools like custom functions, charting features and V-Lookups. The above mentioned tools are very vital for the home based business owners for business developments.Business Presentation Tools:- Microsoft PowerPoint application can be used by proprietors of business ventures to create innovative product or service presentations for clients. For example: It can be employed to deliver an attractive online marketing plan.- PowerPoint as a presentation program and it provides facilities to incorporate images, text and graphics in slideshows. These slideshows can be displayed on-screen by the presenter for work demonstrations. As the owner of a business from home, you may need to make presentations about your products or services to your clients.- PowerPoint is largely used by business proprietors to exceed client expectations and requirements in order to gain product orders. The slides can also be employed for webcasts to reach a larger audience of the target customer base.- Home based business owners can use PowerPoint to save presentations in multiple file formats.Reduction of Operational Tasks:- Desktop publishing application known as Microsoft Publisher offers great user ease with page layouts and design for entrepreneurial issues.- It is seen to have high end capabilities like coloring output, shading and transparency features which can tremendously benefit home based ventures cannot afford to hire professional designers for the preparation of marketing documents.- Microsoft Office Accounting software can be employed for home and small business units that employ a limited number of employees.- Free version of the above mentioned software is available for home business ventures.- Latest version of the above accounting software provides advanced features like tax preparation tools, foreign language packs and report construction instruments are available.To Simplify Communication:- Microsoft outlook can be employed as personal data director and communication software. The features available are calendar, task manager, e-mail and address book.- Microsoft Office communicator can be used to integrate meetings and conferences with clients in real time.- Server applications like Live Small Business, Live Workspace and Live Meeting can vastly benefit the online home based business owners to provide virtual services.

Why a Website Is So Important for a Small Business

The stats on Australian small businesses with a website vary, but there are still at least 30-50% of Australian small businesses without a website. If you don’t have a website for your business, get a taste for the potential right at your fingertips, now.

This article explores how important the website plays for a number of different small business owners. In fact, the website is the business for a lot of small businesses.

Having a website provides numerous benefits, many business owners say they wouldn’t be in business without their website!

David Negri, owner of Hampering Around enthuses “our website is our window to the world… our online storefront powering our 400 square metre warehouse and office.” Wouldn’t you like to feel as excited about a business asset as this?!

Many benefits are obvious, yet still worth stating as the simple is often what is overlooked, including:

To be considered and to be competitive – don’t be left out when a customer is searching for a provider and your main competition has a website and you don’t.

To act as an information resource and to help customers know more about your business, help them ‘qualify’ themselves as needing your products or services (much more efficient than taking enquiries and explaining the same thing about what you offer over the phone or face to face).

Enabling customers the convenience of engaging services online is an expectation of most consumers nowadays and Julie Sweet of CertificatesOnline has tapped into this need by providing access to birth, marriage and other official certificates through an online service, supported by 24×7 phone help. Julie acknowledges “I wouldn’t have the business I run if it wasn’t for our website.” The service they provide is so critically about convenience for their customers that they couldn’t offer this benefit without effective website interaction for customers.

Website business work is extremely flexible as Richard at Property Geek says “I can work on my business anytime, anywhere, as long as I have web access”.

A website can profile you globally as Kylie Saunder from Pilates YogaBiz says “without a website I wouldn’t be able to have an international business presence” and the 24×7 nature of a website overcomes timezone issues with global customers.

For businesses with a market niche, such as the toy train etailer TootTootToys, “having a website is critical for the small niche market I service, it is my shop and my gateway to customers.” Many specialist businesses have flourished in the online world that would never make it in the retail dependent world because they can simply be ‘open’ to such a wider market and not restricted by physical demographics of customers.

Attracting business opportunities from all walks of life has seen the brand and business profile of organic foodie Samantha Gowing flourish, not least through the profile and reach enabled by her website.
Apart from the obvious, a website can also provide some indirect benefits like:

Building a database and subscriber base (many websites include forms and database capture and storage functionality) – enabling you to grow your contacts and potentials for future business
Attracting employees and helping to create an impression of what your business is like to work at
Giving your business a professional public profile that satisfies the investigations of your bank as they check you out as part of their credit check process to assess if you are established and credible
Is an eBay store or a Blog sufficient as a website?

There are no doubt many ways a business can have a web presence, but they each provide different benefits and drawbacks.

Andy Henderson from web development and training company comments about businesses on eBay “They certainly have a “web presence”, but as far as I am concerned they don’t have their own website. With eBay they have limited control over layout, content and functionality.

Yet blogs on the other hand may be perfectly suitable for a businesses web presence. A blog can be a very powerful marketing tool and is great for search engine optimisation. Many high profile blogs generate lots of money so I guess in that sense could be considered as a business. But more traditional businesses are probably better to include blogging functionality as a part of their main website. Fortunately WordPress (the worlds most popular blogging CMS) is easily customisable to give it more of a website “feel” and naturally also incorporates all the blogging capabilities.”

Many business owners found the hardest part of getting online was developing the content

Planning a website can be a bit like a swimming competition. There’s a lot of thinking before diving in, lots of practice to map out how to create the best path and leveraging expertise from others to tackle your weaknesses.

Interestingly most small businesses who are not yet online, avoid doing so because they think it will be too complicated in a technical sense, yet a variety of small businesses interviewed for this article commonly concurred that it was in fact the simple aspects that proved hardest as they were unfamiliar with them, like “trying to anticipate how customers will interact with the site and product mix” says Richard from Property Geek; and “the text and content was probably the most time consuming…it can be arduous to convert ideas and visions into a website that encompasses what is in your mind” reports Julie of CertificatesOnline.

Don’t get bogged down in the technicalities, utilise the myriad resources available to get online or work with a professional, which is actually really affordable.

A website is an ongoing business resource and investment

Some business owners put all of their money into developing a website and overlook the need to actually market it and maintain it. Many websites are supported by marketing efforts, often numerous ones, including social media marketing, search engine optimisation (SEO), pay per click (PPC) and offline/ traditional methods like promoting your website URL on merchandising and communications materials.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.